This post has been sponsored by JOHNSON’S® baby. All content and opinion remain my own. #choosegentle
Is there anything more precious than holding one of your kid’s sweet, soft little hands? I don’t think so. There’s also nothing sweeter than snuggling with your little one fresh from the bath. It was always my favorite bonding time with the girls when they were little! When it comes to taking care of them, I want to choose the most gentle products on the market.
As parents, we are all familiar with JOHNSON’S® baby products. I am so excited to partner with JOHNSON’S, and re-introduce you to the brand – who has done a complete overhaul in an effort to choose gentle. JOHNSON’S new standard of gentle is guided by these five promises:
- Only use purposeful ingredients
- Never stop raising the bar
- Be open and honest
- Think like a parent first
- Help make the world a gentler place
JOHNSON’S took a look at what they were using in their products and what was not absolutely necessary – JOHNSON’S removed about 50% of ingredients from their portfolio! That got me thinking about the “ingredients” of motherhood. If I strip it down for myself, my ingredients are: patience, listening, consistency, a touch of anxiety, a lot of laughter, and (at the end of a long week) some wine.
I can be honest with myself. Sometimes being a parent is tough – ok, most of the time it’s tough. I love a brand that lists being open and honest as a core value. To be more transparent, JOHNSON’S® is sharing 100% of the ingredients in their products – even the fragrances.
Right now, JOHNSON’S® baby products exceed top baby safety standards around the world. JOHNSON’S® won’t stop here, they will continue raising the bar, and never settling. And they shouldn’t! As a parent, I am always striving to be the best role model for my girls. I know I don’t always listen like I should, and I am not always as patient as I could be, and I am working on it. Always raising my own bar.
In an effort to think more like a parent, they also took a look at their designs. As a mother, you don’t want to take your hands off your sweet, slippery little one in the tub to mess with a bottle top. The new JOHNSON’S bottles make bath time easier to maneuver with ergonomic bottles and 50% more one-handed pumps!
To make the world a gentler place, Johnson & Johnson is a long-time partner of Save The Children. Their shared vision is a world where no child dies from preventable causes and every child has the opportunity to reach their full potential.
Take a peek at the new JOHNSON’S®, and choose gentle!